Analytics & Tracking Setup

GA4 Lead Tracking Setup: Events, Conversions and Dashboards

By Lokesh Narwara · 2026-06-22 · 3 min read

GA4 only reports what you configure. For lead-generation sites, that means defining events for forms, calls and chats.

Plan your events

List every action that matters, such as form submit, phone click and text click.

Implement with Tag Manager

Use Google Tag Manager to add events without editing code each time.

Mark key events

Mark the important events as key events so they appear in reports and can be imported to Ads.

Connect your tools

Link GA4 with Google Ads and Search Console for fuller data.

Build a dashboard

Create a Looker Studio view showing leads by channel, campaign and landing page.