SEO & AIO/GEO
Generative Engine Optimization (GEO) in 2026: How to Get Cited by AI
Generative engine optimization (GEO) is the practice of making your content easy for AI systems to find, understand and cite. As more people ask ChatGPT, Gemini and Perplexity before they open Google, being the cited source is becoming as valuable as ranking.
- Start with answer-first content
- Make your entity unmistakable
- Add FAQs and structured data
- Earn mentions beyond your site
- Measure what you can
Start with answer-first content
Open each page with a direct, factual answer to the question, then add depth. AI systems favour passages that can be quoted without extra context.
Make your entity unmistakable
Use the same business name, address, phone number, founders and service descriptions everywhere, and reinforce them with Organization and Person schema.
Add FAQs and structured data
Genuine FAQs with FAQPage schema give search engines and AI clean question-and-answer pairs to draw from.
Earn mentions beyond your site
Reviews, directory listings, guest articles and expert quotes help models recognize your brand as credible in its field.
Measure what you can
Track branded searches, referral traffic from AI tools and citations by testing your target questions monthly.