Landing Pages
Landing Page Conversion Checklist: 12 Elements That Matter
A great landing page removes doubt and makes the next step obvious. Use this checklist before you send paid traffic.
In this guide
- Headline and promise
- Strong first screen
- Proof and credibility
- Short, easy forms
- Speed and testing
Headline and promise
Match the ad exactly and state the main benefit in plain words.
Strong first screen
Show the offer, a button and one proof point above the fold.
Proof and credibility
Add client logos, reviews, certifications, founders and real results where available.
Short, easy forms
Ask only for what you need and offer call and text options.
Speed and testing
Keep pages light, check mobile layouts and A/B test one change at a time.
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2026-10-12 · 3 min read