SEO & AIO/GEO
Schema Markup Guide: FAQPage, LocalBusiness and Service Schema
Schema markup is structured data that tells search engines and AI exactly what a page is about. For service businesses, a handful of types cover most needs.
In this guide
- Organization and LocalBusiness
- Service schema
- FAQPage schema
- BreadcrumbList
- Test and monitor
Organization and LocalBusiness
Describe your business name, logo, address, phone, hours and social profiles so search engines can verify your entity.
Service schema
Mark up each service page with its name, description, provider and area served.
FAQPage schema
Add question-and-answer pairs that match the visible FAQs on the page; never mark up content users cannot see.
BreadcrumbList
Show your site hierarchy to help search engines understand page relationships.
Test and monitor
Validate with Google's Rich Results Test and watch Search Console for structured data errors.
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