Lead Generation
SMS and Text Message Marketing for Lead Follow-Up in the USA
Text messages get opened fast, which makes SMS marketing one of the best channels for following up on leads in the USA. But texting is regulated, so consent and compliance come first. This is general information, not legal advice.
- Get written consent first
- Register your business number
- Reply fast to new leads
- Respect timing and opt-outs
- Automate with a human option
Get written consent first
Marketing texts generally require prior express written consent under the TCPA. Use a clear opt-in on your forms, state what messages people will receive and keep a record of consent.
Register your business number
Carriers require A2P 10DLC registration for business texting from standard local numbers. Registering your brand and campaign improves deliverability and helps avoid blocked messages.
Reply fast to new leads
Text or call new leads within minutes. Speed to lead is one of the biggest factors in turning an inquiry into a booked call.
Respect timing and opt-outs
Avoid sending outside reasonable hours, honor STOP requests immediately and include your business name in every message.
Automate with a human option
Use a CRM to send confirmations, reminders and follow-ups, but make it easy for a real person to step in.
2026-10-12 · 3 min read